SaaS Collaboration: Driving Business Growth in the Connected Workplace

How do you define a progressive, new-age organisation? Not by the brand it builds, or the products it brings to market. An organisation of today is, in part, if not as a whole, defined by the way it works. In an age when employee experience and work-life balance are crucial for retaining top talent and ensuring continuous innovation that impacts revenue and productivity, a hybrid or remote working operation is becoming a determining factor for business success.

But the success of this new-age hybrid workforce depends greatly on SaaS-based collaboration tools. There’s a reason why the global online collaboration market is expected to touch $13.5 billion in 2024.

The rise of collaboration tools shouldn’t come as a surprise. As more organisations accelerate digital transformation, embrace remote work, expand to new geographies, and hire talent from across the globe–irrespective of location–collaboration tools become a necessity.

The State of SaaS-based Collaboration Tools

Gartner predicts that by 2024, in-person meetings will drop from 60% of enterprise meetings to 25%, driven by remote work and changing workforce demographics.

As many organisations shift to a long-term hybrid workforce model, cloud-based, personal and team productivity technologies, along with collaboration tools, will form the core of a series of new work hubs that meet the requirements of various remote and hybrid workers

says Christopher Trueman principal research analyst at Gartner

So much so that today, 81% of organisations are changing their workplace policies to offer greater flexibility to their employees by leaning on SaaS-based collaboration tools in order to retain them. This is no longer an IT decision but a clear indicator of the fact that businesses are aware of the significance of these tools on productivity and profitability.

Creating Business Value

SaaS-based collaboration tools create maximum business value and growth. They create a deeply integrated user experience that enables productivity and profitability. They also ensure business continuity and keep your business always-on anytime, anywhere.

Apart from its obvious benefits of increasing productivity and efficiency of teams and organisations, it is also true that collaboration tools are progressive. They provide an ideal platform for forward-thinking businesses because they nurture innovation, and create a more content, less stressful work environment.

All of this forms a chain of productivity. One affects the other. Seamless and easy-to-use SaaS-based collaboration tools increase employee engagement and efficiency, which ensures you retain top talent, and which in turn empowers innovation, which provides a competitive edge that expands customer base and increases revenue.

Take for instance how collaboration tools reduce employee turnover. According to Online Collaboration Software Statistics 2022, collaboration tools have increased the retention rate of top talent due to access to effective communication systems by a whopping 450%.

A Forrester study found that collaboration tools could save 5-10% of an employee’s time, which is about two to four hours in a 40-hour week by automating processes that would otherwise require manual operations. Another study revealed that collaboration tools increase productivity by as much as 30%.

Collaboration tools also impact customers. Integrating ERP and CRM with collaboration tools ​​increases productivity and revenue. For instance, employees can offer better customer experience and support by tapping into several sources of vital information and resources to assist customers–in near real time.

The Risks of Bypassing SaaS Collaboration Tools

SaaS-based collaboration tools deliver significant business outcomes but when organisations invest in them without evaluating how they best fit their needs, it results in poor user experience and affects business outcomes.

In a global study, nearly two-thirds (62%) of employees agree that poor collaboration tools stunt overall business growth. A majority (82%) of employees believe that poor collaboration is limiting their productivity and wasting their time–which has a direct impact on revenue.

Poor collaboration solutions also derail business continuity, which impacts brand reputation.

As organisations embrace digital change, they need long-term collaboration solutions that support business growth. Stop-gap solutions and hasty implementations drain the coffers and adversely affect productivity, innovation, and profitability.

Ether SaaS Collaboration: Built for the New-age Workforce

About 86% of organisations attribute workplace problems to poor collaboration tools. That’s why it is important to choose the right solution partner for your SaaS collaboration needs.

Ether SaaS offerings offer a gamut of solutions that empower your workforce with the collaboration tools to deliver significant business outcomes.

Ether SaaS collaboration tools ensure business continuity and enhance collaboration and productivity by creating a deeply integrated user experience that helps teams collaborate—anytime, anywhere—more effectively, efficiently, and seamlessly.

They equip your employees with all the tools they need with a suite of cloud-based solutions—from email to docs, and from spreadsheets to presentations—to get through the workday, no matter where they are.

New ways of working require new-age, SaaS-based collaboration solutions. Get started with Ether SaaS Collaboration tools today.